ParcVue has been awarded "The Top 10 Serviced Apartment Award" by Industry Council for China Rental Apartment（ICCRA）Housing Rental Industry Research Institute (ICCRA住房租赁产业研究院承办) after a comprehensive assessment. The award ceremony was held during the 3rd International Forum on Housing Leasing (第三届住房租赁产业国际论坛) organised by China Hotel Association (中国饭店协会主办) on 21st October 2021 in Beijing, China.
This prestigious award manifests ParcVue’s strength in the serviced apartment industry. It is a testament that the Chinese market has recognised ParcVue as one of the best hospitality companies in providing excellent service and quality serviced apartments.
Winners were selected following a stringent evaluation process, using Interbrand’s brand valuation methodology, a well-known international brand value evaluation agency. The assessment analyses the company’s financial performance of the branded products or services and the brand’s competitive strength in consideration of the macroeconomic development of serviced apartment industry in China. Other criteria include brand sustainability, brand potential, and brand management.