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Park Avenue Undergoes Rebranding Exercise

With UE Serviced Offices and UE Convention Centre joining the hospitality division in 2015, Park Avenue Group has strengthened its brand identity in the market by introducing 2 new logos for both convention centre and serviced offices.

They will carry the same brand mark as Park Avenue with a different colour representation.

This strategic rebranding exercise will allow Park Avenue to reposition itself and move forward as an integrated accommodation and meeting service provider in Asia, allowing a stronger competitive foothold in the market.

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